Scaling Visibility and Partnerships for an Emerging Organization
The Client
Groundwork Outreach— a state-based nonprofit that designs and executes customized canvassing campaigns to help cities, agencies, and service providers reach underrepresented communities. Their work centers the needs of residents, local government partners, philanthropic funders, and community-based organizations by delivering data-driven insights directly from the households most affected by issues like eviction, childcare access, and workforce barriers. Groundwork builds bridges between residents and institutions, ensuring programs are informed by lived experience rather than assumptions.
The Challenge
Groundwork Outreach needed a strategic communications partner to help turn their community engagement work into compelling stories and assets that could be shared with funders, partners, and the public. The organization lacked a steady content pipeline, consistent messaging across platforms, and the time or capacity to develop high-quality reports, social media content, and press materials. They needed clear storytelling, operational structure, and professional content to strengthen visibility and demonstrate impact.
The Solution
A communications strategy was developed that focused on building a stronger, more consistent external communications system that could clearly articulate Groundwork Outreach’s impact and expand its visibility across the region. This included developing polished reports, creating a sustainable social media and content pipeline, strengthening media outreach, and establishing workflows that improved coordination and responsiveness. Together, these solutions equipped the organization with the tools, messaging, and structure needed to engage partners, attract new opportunities, and communicate its value with confidence.
Key Results
65% increase in site visits year-over-year.
Secured six high-value media placements across major Texas outlets in four months.
200% increase in inbound partnership opportunities.
Website Redesign
The redesigned website elevated Groundwork’s credibility and made it easier for stakeholders to understand the organization’s impact. With website traffic up 65%, more high-value audiences engaged with Groundwork’s content, driving increases in partnership inquiries, media visibility, and overall brand recognition.
Brand Awareness Campaign
Alongside the website redesign, an earned and owned media strategy was developed that increased visibility, strengthened credibility, and deepened engagement with key stakeholders. Positive media coverage provided third party validation that enhanced trust in the organization’s work, while a regular LinkedIn Newsletter and timely press releases ensured consistent, direct communication with partners, funders, and agencies. This combination of earned and owned media expanded Groundwork’s reach, generated steady inbound interest, and created clearer pathways for new partnerships and resource growth.
