Driving Enrollments to Shift Literacy Outcomes

The Client

A national education nonprofit that supports classroom teachers, school and district leaders, and instructional coaches by providing research-based tools and professional learning designed to improve literacy and accelerate student success. The organization serves a wide range of education decision-makers who rely on clear, accessible, and actionable content to drive change in schools across the country.

The Challenge

The organization designed a literacy course for secondary teachers to address a critical gap for educators supporting students who are still learning to read. As this need persisted nationally, the organization needed to increase both awareness and revenue for its online professional learning course, Improving Reading for Older Students. Although the course offered strong instructional value, Student Achievement Partners lacked a cohesive communications strategy that connected the course to the priorities of educators and district decision-makers. The team also needed stronger digital engagement and a more reliable system for generating leads and converting interest into enrollment to support scaling this resource.

The Solution

A comprehensive communication and marketing approach was developed to position the course as an essential professional learning resource for educators serving older struggling readers. This included leading strategy and execution for email, social media, and website campaigns, refining messaging to better match audience needs, improving the landing page to increase conversions, and implementing performance tracking to guide real-time adjustments. By aligning communication tactics with audience behavior and organizational revenue goals, the strategy created a clear pathway from initial awareness to course enrollment.

Key Results

80% increase in course revenue within 10 months

200% increase in landing page views

160% increase in active website users

Multichannel Marketing Strategy

A multichannel communications and marketing strategy was developed that successfully expanded Student Achievement Partners’ reach and increased engagement at each stage of the enrollment process. Consistent messaging across email, social media, and the website helped educators quickly understand the value of the course, while improved user experience and repeated touchpoints increased conversion rates. This coordinated communication effort generated a larger pool of qualified leads and converted more of them into paid enrollments, making Improving Reading for Older Students one of the organization’s strongest revenue producing offerings and giving more secondary teachers access to the resources they need to best support growing readers.

Campaign Assets

  • Comprehensive Content Strategy

  • Segmented Email Marketing Campaign

  • Paid & Organic Social Media

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